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Four ways in which consumers use social media to influence the business life
It is crystal clear that social media have an impact on the business world, everyone has been agreeing on that for a long time already. However, it is interesting to think of the ways in which...
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Mobile evolution: creating an immersive brand experience
Rumours are circulating that the first iPhone is set to become obsolete this month after six years on the market. It’s clear that mobile technology is moving faster now than over the last six years,...
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Magnum try to ice Haagen Dazs in the battle of the pop up cafes
Unilever and General Mills have opened up a new battle line in Singapore. Pop up ice cream cafes. It’s a great idea from two iconic brands in Singapore. Why bother with a retail outlet in a freezing...
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A mobile future: Is this the key to music industry survival?
The future of music consumption has become a public affair. The recent struggle between Spotify and Taylor Swift being a fine example. How are artists, managers, record labels and brands expected to...
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